Michalina is an experienced London-based CX/UX consultant, commercial strategist, business designer, speaker, mentor & content creator. Her experience spans four countries—England, South Korea, Poland, and Japan—where she lived and deepened her understanding of user-centred design, business strategy, and customer behaviour.

Over the years, she’s helped multiple renowned companies including Canon EMEA, Fortnum & Mason, and LG, helping them elevate digital experiences, optimise e-commerce performance, and drive measurable business growth, conversion, and customer satisfaction.

Whether she’s advising fast-growing startups or established enterprises, Michalina brings a unique blend of business acumen, design thinking, and strategic foresight. She’s known for making complex challenges feel simple, and creating solutions that are as practical as they are innovative.

At the heart of her approach? A powerful toolkit, a relentless curiosity, and a commitment to helping businesses unlock their full potential.