About Us
We help companies thrive!
We help e-commerce and technology brands become customer-driven, find a sustainable growth strategy, and bring innovative ideas to life.
Meet the Founder
Michalina is an experienced London-based CX and UX consultant, strategist, and business designer. Her experience spans four countries—England, South Korea, Poland, and Japan—where she lived and deepened her understanding of user-centred design, business, and customer behaviour.
Over the years, she’s helped multiple renowned companies including Canon EMEA, Fortnum & Mason, and LG, helping them elevate their digital experiences, optimise e-commerce performance, and drive measurable business growth, conversion, and customer satisfaction.
Whether she’s advising fast-growing startups or established enterprises, Michalina brings a unique blend of business acumen, design thinking, and strategic foresight. She’s known for making complex challenges feel simple, and creating solutions that are as practical as they are innovative.
At the heart of her approach? A powerful toolkit, a relentless curiosity, and a commitment to helping businesses unlock their full potential.
Whether you’re a new or existing business, large or small, growing or facing challenges, we will ensure that you’re on the right path to success.
Why choose us?
Expertise working with luxury brands
We’re experienced in working with renowned luxury brands.
We understand customers
As experts in experience design and user research, we place customer needs in the centre of our work.
Tailored solutions
We make sure we understand your capabilities and niche to tailor our solutions to your brand.
High quality delivery
We commit ourselves to deliver our work to the highest standards.
Tell us about your new project!
Got a challenge you’re navigating? Curious to explore our offering? Drop us a line, we’re all ears (and tentacles)! 🐙🌊