CRO Strategy
We supported a retail company in CRO strategy creation and streamlining experimentation activities.
01
The Challenge
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">New to testing; no formal processes in place
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">Focus on new features, but not on conversion
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">New project ideas initiated by the leadership team only
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">Launching new features without knowing their impact
The e-commerce team asked for help in CRO test planning. Testing was a new capability for the team. They didn’t have any dedicated team responsible for ideation, test planning, and design, and we were excited to help them make a quick start and establish new processes.
02
The Solution
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">Testing roadmap delivery with over 40 test ideas.
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">Streamlined ways of working and idea collection across the company.
- <span data-metadata="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;"><span data-buffer="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;">Successful delivery of over ten A/B and multivariate tests.
More Projects
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Not happy with your performance? Need help in improving your experimentation programme and CRO activities? We can help!