CRO Strategy
We supported a retail company in CRO strategy creation and streamlining experimentation activities.
01
The Challenge
- New to testing; no formal processes in place
- Focus on new features, but not on conversion
- New project ideas initiated by the leadership team only
- Launching new features without knowing their impact
The e-commerce team asked for help in CRO test planning. Testing was a new capability for the team. They didn’t have any dedicated team responsible for ideation, test planning, and design, and we were excited to help them make a quick start and establish new processes.
02
The Solution
- Testing roadmap delivery with over 40 test ideas.
- Streamlined ways of working and idea collection across the company.
- Successful delivery of over ten A/B and multivariate tests.
More Projects
How we drove multi-7-figure growth for a global electronics company.
We supported an e-commerce team at a globally recognised electronics company in CRO test planning and A/B test design.
From heritage to high growth: we increased conversion by over 20% for a luxury e-commerce brand.
We were asked to help the company align business goals with long-term customer needs.
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