CRO Strategy
How we drove multi-7-figure growth for a global electronics company.
01
The Challenge
- Low design maturity having a negative impact on customer purchase intention and missed conversion opportunities
- Rigid processes in place
- Overfocused on driving conversion and ignoring target customer needs
- Lack of a creative approach to testing
- Limited use of design thinking techniques that would allow the team to collect fresh ideas
We supported an e-commerce team at a well-known electronics company in CRO test planning and design. The team had a well established team of optimisers and analysts, however, they struggled with pushing some ideas further and unlocking new opportunities.
02
The Solution & Results
- 7-figure revenue uplift within 4 months.
- Introduction and emphasis on a data-led mindset in user experience and content design areas.
- We've streamlined ways of working and test idea collection across the team.
- Delivery of multiple A/B and multivariate tests.
More Projects
We supported a retail company in CRO strategy creation and streamlining experimentation activities.
Tako Strategy partnered with a retail company to develop a pro CRO strategy focused on A/B testing and experimentation. We streamlined their testing processes and implemented best practices to drive measurable conversion improvements and optimize user experiences.
From heritage to high growth: we increased conversion by over 20% for a luxury e-commerce brand.
We were asked to help the company align business goals with long-term customer needs.
Articles & Resources
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